Why It’s Important?

A vast amount of communication happens online. We meet friends, we solve disagreements, we discover new businesses, and we read the news. We even spend our leisure time online. It’s inevitable, therefore, that reputation management happens mostly in the online space; in fact, the terms reputation management and online reputation management are now virtually synonymous.

So reputation management happens online because that’s where the majority of our communication happens. Since people choose to interact on online platforms, reputation management companies use social media and SEO tactics to achieve their goals.

With a good reputation management plan, you can clear the way for positive messages to have the maximum effect. When people already believe in your company’s mission your content will reach more of its readers.


How can I improve my online reputation?

Luckily, reputation can be improved over time. But it takes a lot of hard work and consistency to achieve results. If you are facing a full-blown crisis or a bout of negative publicity, there are steps you can take to turn your search results around and rebuild your online reputation.

The road to reputational recovery can be simplified into three steps:

Analyze the damage:

Take a moment to assess the extent of the damage. Before you take any actions to respond to the damage, track existing and new press, research what is being said about you, and touch base with any investors or stakeholders.

Regain control:

This is the time to turn the situation around. Regaining control often starts with an apology. Issue a statement apologizing for any wrongs that may have been committed, and continue to update the situation as it progresses.

Create a recovery roadmap:

Oftentimes simply issuing an apology is not enough to recover from a bad online reputation. Once you’ve done all you can do to immediately try to improve the situation, start thinking about long-term strategies, such as creating and promoting positive content.


“A good reputation is more valuable than money.”


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