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Email Marketing

Email marketing has been around for decades, but it is still one of the most effective digital marketing channels available when it’s done well. Email today needs to feel like one-on-one conversations with each audience member, but it also needs to scale. Make sure your strategies are up-to-date so your emails are getting delivered and cutting through the noise.

So what is email marketing used for?

Email marketing can be used to build trust with customers over time, in order to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running.

People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience. In fact, 28% of online shoppers report subscribing to store or product emails in order to stay informed on brands they care about.

So what is email marketing used for?

Email optimization is the process of improving your email campaigns so that they reach more of your recipients and lead to better brand-consumer relationships.

Another useful tip to keep in mind for your own email marketing campaigns is that there are optimal times you should be sending your emails out. Subscribers are more likely to open an email if they aren’t busy at the time they receive it. Otherwise, they may open it later, or they may also forget about it and let it sit in their inbox indefinitely.

Most email marketing software platforms will help you figure out which times are ideal for you to send out emails. Otherwise, a good rule of thumb is to send emails during hours when people in your target audience are likely to be free.

Early mornings before people go to work, popular lunch break times, and evenings, when people get off of work, are typically the most successful times to send out out emails.

You can always use data gleaned from previous emails to make improvements on future emails. A/B split testing is the best way to determine which types of content resonate the best with your audience.

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